Retro51 x Lionel® - Announcing License Agreement

For Immediate Release 

Richardson, TX – October 24, 2024 – Retro51, the celebrated brand known for its unique blend of nostalgia and style in fine writing instruments, is excited to announce a new licensing agreement with Lionel Trains®, the legendary name in the world of model railroading. This collaboration will bring an exciting collection of Retro51 pens that capture the spirit, history, and craftsmanship of Lionel’s iconic trains, delighting collectors and enthusiasts alike. 

The collaboration promises a unique writing experience, combining Retro51’s signature design flair with the timeless charm of Lionel Trains. Each piece will be carefully crafted to evoke memories of childhood adventures and cherished moments, while offering the high-quality, smooth writing performance Retro51 fans have come to expect.  

“We believe in creating products that evoke a sense of yesteryear, and who better to collaborate with than a brand like Lionel, whose legacy has been sparking joy for generations?” said Jeff Velker, Co-Owner and CEO of Retro51. “Our pens will be a true celebration of their nearly 125-year history and the Lionel team has been wonderful to work with,” continued Richard Koehler, Creative Director. “This collaboration with Lionel Trains is a dream come true for us at Retro51,” added Adam Finer, Co-Owner and CMO. 

Mike Phillips, Senior Vice-President and General Manager at Lionel Trains, expressed excitement about the collaboration: "We are delighted to partner with Retro51 to create a pen that captures the essence of quality and craftsmanship. This partnership unites two premium brands to offer a writing instrument that is both highly functional and a true collector's piece." 

The Retro51 x Lionel Trains collection will launch on October 29, 2024, with the first pen in a series of on-going and limited-edition pens inspired by classic and contemporary Lionel locomotive designs, vivid railway art, and the imaginative dreams of childhood. These writing instruments are sure to appeal to collectors, train enthusiasts, and anyone with an appreciation for Retro51’s creative approach. 

For more information on this exciting collaboration, please visit retro51.com or contact Adam Finer, Co-Owner and CMO, media@retro51.com, 972-479-1405.  

--

About Retro51 Retro51 has been redefining fine writing instruments since 1990, creating pens that blend contemporary flair with vintage-inspired designs. Known for their quality craftsmanship and fun, nostalgic themes, Retro51 pens are more than just tools—they're collectible works of art that spark conversation. “Life is too short to carry an ugly pen.”® 

About Lionel Trains® Since 1900, Lionel Trains has been an icon in the world of model railroading, captivating the imaginations of families, hobbyists and collectors with its innovative designs and commitment to quality. With over a century of history, Lionel continues to bring the joy of railroads to generations through its timeless train sets and accessories.  

For media inquiries, please contact: 
Adam Finer 
Co-Owner and Chief Marketing Officer at Retro51 
media@retro51.com 
972-479-1405 

Download Press Release