Respecting and protecting your privacy is very important to Retro 1951. We recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner. Below we describe why we gather customer and member information, what information we collect, how we collect it, what we use the information for and how you can instruct us if you prefer to limit the use of that information. This Privacy Policy is part of the Terms of Use, which governs your use of Retro51.com.,
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from retro51.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, visit our Cookies Policy.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
- Newsletter Sign-Up:
When you choose to sign up for our newsletter, we collect your email address to send you the latest updates, exclusive offers, and other relevant content related to Retro 1951. By subscribing, you consent to receiving these communications from us.
- Opt-Out and Unsubscribe:
We respect your right to control your personal information. If you decide that you no longer wish to receive our newsletter, you can easily opt-out and unsubscribe at any time. You will find an "Unsubscribe" link at the bottom of each newsletter email. Clicking on this link will promptly remove you from our mailing list, and you will no longer receive future newsletter communications from us.
However, please note that even if you choose to opt-out of our newsletter, we may still send you transactional emails related to your purchases or other important communications about your account with Retro 1951.
Sharing Your Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- If you sign up for marketing communications from us, your personal information will be shared with Mailchimp to manage our email communications. You may unsubscribe from this list at any time. You can read more about Mailchimp's own privacy policy here: https://mailchimp.com/legal/privacy/.
- We use Facebook's Conversions API as well as the Meta pixel. The Conversions API sends the purchase event between Shopify and Facebook servers. Data sent from server to server can't be blocked by browser-based ad blockers. We share your personal information to match users on Facebook's network. The information that is collected includes your customer's name, location, email address, and phone number, as well as their browsing behavior on our online store. Customers can disconnect this data from their Facebook account by changing their settings for Off-Facebook Activity.For more information, refer to Facebook's documentation about Conversions API. You can also read more about Facebook Privacy Policy here: ttps://www.facebook.com/privacy/policy/
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us:
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at customerservice@retro51.com